recent clients

  • Strategy and conceptual framework for brand identity & website refresh, a tonal shift that invites new users in and makes art, however abstract, accessible. For younger, local audiences and community engagement.

  • Conceptualized a creative system for 
country-specific App Store content, balancing global consistency with local expression.

  • Brand strategy, experience strategy, creative concepting, and copywriting for MoMA’s School and Teacher Program — a youth engagement initiative for NYC metro students. Conceived to allow students of all backgrounds and abilities to engage all the museum has to offer, comfortably, in a way that represents and reflects their experience.

  • Brand strategy, identity concepting, and digital experience for an architecture firm renowned for its work at the intersection of sustainability, prefabrication, and groundbreaking research.

  • Strategic rebrand and attendant campaign copywriting, which supported the release of a suite of AI adjacent features.

  • Messaging strategy, scripting, and identity concepting for a suite of brand videos, each shining light on a lesser-known side of the legacy auction-house.

  • Thought Leadership strategy and article content supporting a series of AI operationalization initiatives.

  • Rebrand and strategic repositioning around a suite of new agentic features, tone and voice production.

  • Tagline, creative strategy, brand voice, and more for a rising star in SF tech. Repositioned Okta as flag bearer of an entirely new category: Identity, a fresh take on traditional access management.

  • Brand strategy, naming, and identity for a waterfront boutique in Burlington, Vermont.

  • Repositioning and brand strategy for Major League Soccer, to reach new audiences in advance of World Cup 2026.

  • Developed a design charter that was adopted by the whole of Amazon. Branded Amazon Design Community, the beating heart of design practice at one of the world’s largest companies.

  • Thought leadership and messaging strategy, to accompany a rebrand effort, for Google's internal research initiatives.

  • Brand strategy + identity, voice, campaign, event activation, and more for a Chicago-based designer of acoustic solutions for interior architects.

  • Interior design + experience strategy for IAC's portfolio darling, in their Chelsea-based headquarters.

  • Masterplanning program strategy and experiential research for the tech company's SF HQ.

  • Brand strategy and identity concepting for a groundbreaking bioreactor startup.