recent clients

Strategy and conceptual framework for brand identity & website refresh, a tonal shift that invites new users in and makes art, however abstract, accessible. For younger, local audiences and community engagement.

Tagline, creative strategy, brand voice, and more for a rising star in SF tech. Repositioned Okta as flag bearer of an entirely new category: Identity, a fresh take on traditional access management.

Brand strategy, experience strategy, creative concepting, and copywriting for MoMA’s School and Teacher Program — a youth engagement initiative for NYC metro students. Conceived to allow students of all backgrounds and abilities to engage all the museum has to offer, comfortably, in a way that represents and reflects their experience.

Developed a design charter that was adopted by the whole of Amazon. Branded Amazon Design Community, the beating heart of design practice at one of the world’s largest companies.

Sizzle concepting and campaign copywriting to support the release of several new Chrome features.

Thought leadership and messaging strategy, to accompany a rebrand effort, for Google's internal research initiatives.

Repositioning and brand strategy for Major League Soccer, to reach new audiences in advance of World Cup 2026.

Brand strategy + identity, voice, campaign, event activation, and more for a Chicago-based designer of acoustic solutions for interior architects.

Interior design + experience strategy for IAC's portfolio darling, in their Chelsea-based headquarters.

Masterplanning program strategy and experiential research for the tech company's SF HQ.

Brand strategy and identity concepting for a groundbreaking bioreactor startup.